In addition to tracking conversions, you can create an audience based on the data collected from your site. You’ll see the selected columns in the ad table.Ĭreate an audience for Facebook or Instagram ads Click Customize Columns and check the boxes next to the activities that are important to you.To view Facebook or Instagram ad conversions, follow these steps: Once you’ve set the pixel and events, data will start to flow to Meta Business Suite and will show up in advertising reports as conversions. Select a category for your custom conversion.You can add multiple parameters by clicking And. Navigate to Menu > Events Manager > Custom Conversions.To create a custom conversion in Meta Business Suite, follow these steps: Meta Business Suite and custom conversions
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